The Instagrammable Restaurant
Social Media is everywhere. People have chosen to share their lives on Instagram, Facebook and other social media platforms every day, including the places they visit, the food they eat, and the surroundings in their environment. The relationship between a restaurant and it's guests has now extended far beyond the brick and mortar. It takes just seven seconds to make a first impression, and often these impressions are being made online before one ever steps foot in the restaurant.
A photo of an incredible interior will signal to your guests about their upcoming experience and help them imagine themselves within the space. The more photos posted, generates more views of your restaurant, essentially creating free marketing, increasing potential guests, increasing existing guest engagement and leading to increased revenue.
Being cautious to avoid it looking completely out of place or off-brand, creating those photo-worthy moments throughout both the interior and exterior can go a long way.So what creates an Instagrammable moment within a restaurant design? Here's just a few:
A dramatic pop of an unexpected colour
An interactive graphic that guests can become a part of
A quirky artifact staged in a unique way
A message or statement whether it be inlayed in the tile floor or displayed in neon lights
A unique use of a building material executed in a outstanding manner
An over abundance of lush greenery or wall to wall mirrors
Don't underestimate any room as being Instagrammable. Restrooms and corridors are a prime example of where you can make a huge impression within a small space. Social media is the modern word-of-mouth and brings with it, photographic evidence. When guests are engaged and feeling positively about their experience, they’re more apt to share a FOMO-inducing image on their personal feed.
As an Interior Design Studio, creating these photogenic moments within restaurant design is definitely on our radar. Is your interior ready?